How we use your personal information

Within the Spark group of companies, we only use your personal information in connection with the original purpose for which it was collected, for a directly related purpose, with your authorisation (including under this policy), or for another purpose that is lawfully authorised (such as for public safety). Some common uses we make of your personal information include:

• Providing you with rewards, discounts and other benefits.
  
• Contacting you.
  
• Managing our relationship with you.
  
• Providing and improving products and services and innovation.
  
• Managing and improving our networks and technology.
  
• Marketing, subject to your ability to unsubscribe and manage other preferences. View your privacy: your choices and your rights
  
• Personalising user experiences, including on third-party platforms. We use personal information to form insights about your experience of Spark. We also build a picture of the kind of Spark experiences you and your household may be interested in, across our and others’ platforms. This lets us provide you with products, services and offers that we think are most relevant to your needs. 
  
  The information we use to personalise your user experience includes Household View information, such as: 
  • Our view of your household is based on your address information and information about the location and online interactions of other people and you. 
  • Information we create about you and your household by combining information we hold with information obtained from social media, advertising and customer insights providers. See how we collect your personal information

You have some choices when it comes to these activities. View your privacy: your choices and rights

• Credit reporting and credit checks, debt recovery, and checking your compliance with our terms and fair use policies.
  
• Protecting against illegal and fraudulent activities. This includes taking proactive measures to secure our networks.
  
• Complying with our legal and regulatory obligations, including court orders and other legal processes, law enforcement assistance, emergency response assistance; and, if we have reasonable grounds to believe that sharing this content is necessary to prevent or lessen a threat to someone’s life or health (including your own) or for public safety.