Spark 5G Street Museum

Taking a modern twist on the traditional museum experience, on 5th August we launched New Zealand’s first interactive 5G Street Museum. It was a co-created series of 5G-powered augmented reality (AR) experiences that brought to life unseen stories of some of our nation’s most iconic exhibits: Parris Goebel, Benee, David Dallas, Teeks, and Askew One.

The Street Museum exhibits were available to the public across New Zealand. Each exhibition explored new forms of storytelling and self-expression through the power of 5G and AR.

The 5G Street Museum experience is now closed. 

About the exhibits

Parris Goebel gave fans the chance to dance alongside her in an immersive 3D experience that showcased the incredible superhuman transformation Parris experiences when she performs. 

Benee built a thriving natural world of positivity and fun – The Beneeverse. This exhibit embodied the source of her creative inspiration – a magical world where nature and imagination are flourishing.

David Dallas walked us through a breakthrough moment that saw him become one of the brightest stars on the NZ hip-hop circuit and one of our most-streamed albums in the last decade.

Teeks invited us to step into the waharoa and witness his personal experience as a singer song writer and how performing is a spiritual and ritualistic practice that connects him to his tūpuna (ancestors).

Askew One paid homage to the strength of New Zealand’s urban and street art culture, bringing together decades of artists in a story of resilience and rebirth.

A new era of emerging technology

Spark Marketing Director Matt Bain says that the Spark 5G Street Museum was about demonstrating to Kiwis what emerging technologies like 5G and AR can do for Aotearoa. Whether it be art, culture or the next era of entertainment.

“Over the decades we’ve seen how the wireless evolution has transformed how we engage with the world. 1G enabled calls on the go, 2G introduced text messages, 3G gave us internet on the go, and 4G brought us video on demand. 5G promises to deliver another step-change in our experience."

“We’ve now got 5G in 33 locations nationwide and if the previous generations have taught us anything, it’s that it’s going to fundamentally change how we work, learn, connect, and are entertained. Spark’s 5G Street Museum has enabled world-class creators – artists, dancers and singers – to explore entirely new ways of expressing themselves. With the speed and capability of 5G, they can offer their audience a new, immersive way to engage with them at scale and in the highest definition possible,” says Matt.