We may use your supplied data, Spark online experience data and usage data to:
- Present you offers and information about Spark products and services we believe will interest you or members of your household when you visit other websites, apps or digital platforms.
- Make information about our products or services relevant to you or members of your household when we promote them on Google and Facebook.
We sometimes run advertising campaigns where we share your email address and mobile number with Google and Facebook to help us show you relevant content, offers and ads when you visit other websites. This also helps us avoid showing you information about Spark products and services you’ve already signed up for.
Facebook and Google may provide us with aggregated, anonymised information about people who responded to the advertising campaign. This can include age brackets, gender, assumed interests and affinities for each campaign response type. This information won’t identify you. For example, Google or Facebook may tell us that most people who clicked on the ad were aged 30-40 and like news sites. Google and Facebook collect this information based on your browser language and online behaviour. Google and Facebook only provide this information about people whose privacy settings allow it. You can change your permissions in your Facebook and Google settings.
We use this aggregated, anonymised information to:
- Understand the effectiveness of our content, offers and advertising.
- Provide relevant content, offers and ads to other people who may have similar interests, based on those who responded to the ad.
The information we share with Google and Facebook is provided to them so they can deliver these services to Spark. Spark is not selling this data to Google or Facebook, nor allowing them to use it for any other purpose. Please note, Spark doesn’t use Facebook “Event Data” services.
Read more about how Google provides these services
Read more about how Facebook provides these services
You can opt out of us sharing information about you with Google and Facebook for these purposes. You can do this by clicking the link below, then enter your MySpark ID. If you don’t have a MySpark ID, you can register up for one then come back to this page and click the link below to opt out.
Opt out (via MySpark) of Spark sharing your information with Google and Facebook
Register for Spark ID
Note: If you only have a landline with Spark, and no other services, then you’ll already be opted out from this initiative.