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AI for you
At Spark, we use artificial intelligence (AI) to enhance your experience. AI is technology that can recognise patterns and generate content such as answers, summaries or explanations, or carry out tasks.
We use AI where it can make customer experiences easier, help our people provide better support, or enhance business processes.
We take a responsible, human-centred approach guided by our Responsible AI Principles, with a focus on privacy, safety, fairness and transparency.
People remain accountable for how Spark designs, uses and oversees AI. Where the tool relates to sensitive or impactful topics, an appropriately skilled person remains responsible for the decision.
Learn more about our Responsible AI Principles
Tools you might use
We’ll tell you when you’re interacting directly with AI or receiving Spark content that hasn’t had a human review it.
AI-generated content can be a useful aid in finding and summarising information. But it can sometimes be incomplete and inaccurate.
Check important information against its original source and contact us when you need assistance from a real person.
AI Bill Explainer
This smart little tool lives in our Spark app. It uses your recent billing information to help explain why your bill may be different than usual.
Our team keep a close eye on how AI bill explainer is performing but are not reviewing every response. Always remember that AI-generated content may not always be complete or accurate - your bill remains the authoritative source of your billing information.
Have feedback on our AI tools?
We want to hear it! Let us know what has or hasn’t worked so we can keep improving.
If you think an AI-generated answer is incorrect, let us know. You can also contact us if you need help from a Spark person.
Tools we’re using
Spark people use approved third-party office productivity products such as Microsoft Copilot and Spark-specific tools to help with tasks such as finding and summarising information.
We also use AI assistants that are curated to specific roles. These include our contact centre call-summarisation platform, Bravety, and our coding and testing tool, Vibe-e.
These tools are subject to Spark’s privacy, security and responsible AI requirements.
We use information that is relevant and appropriate for each tool. When personal information is involved, it's use must align with the commitments made in our Privacy Policy.