Anonymised, aggregated data is a set of data about many people, where personal identifiers, such as name, address and phone number have been removed so individuals can’t be identified. This protects your personal privacy. We use this anonymised, aggregated data to:
- Improve our products, services and customer experience.
- Build decision making systems that help us to assess future applications for service.
- Enhance our fraud prevention and detection controls.
We may also use anonymised, aggregated data to provide insights to other organisations – such as our advertisers, customers and partners.
Mobile location data
For example, as you use our mobile services, we collect information about how you are using our mobile network. This includes your mobile location data generated from use of our mobile network through our mobile, wireless broadband and wireless landline services.
We may use this anonymised, aggregated mobile location data to optimise our network (for example, to plan where to increase our mobile network capacity) and enhance our customer experiences. We may also share insights gained from analysis of this data to help other organisations better understand, plan for and meet the needs of their customers and the public.
We provide anonymised, aggregated mobile location data to Qrious, a Spark-owned data and analytics organisation. Qrious analyses this and other non-Spark data (for example, aggregated demographic data) for insights that can help organisations improve infrastructure and services, such as making decisions about transport and infrastructure investment. If you would like to opt-out from having your information included in the data set provided to Qrious, or if you have any queries or concerns, email firstname.lastname@example.org